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Every consumer goes through a process, which leads to a purchase of a product.

Five forces analysis is a tool, used to audit and analyse the marketing environment of a business.

These are pointers which will help you think your marketing plan through and align it with the higher goals of your business.

This strategic management tool, helps the company to allocate resources based on two parameters.

When a business seeks to sell new products to new markets, it is said to be employing a diversification strategy.

A shift from product focus to customer focus, will necessarily have to be met by changes in planning, and strategy.