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Explore the world of brand journalism and its role in building trust and credibility in today's advertising landscape.

Understand the various factors that make up the marketing environment, including micro and macro forces.

From extending user experiences to visual-heavy branding, technology-enabled e-commerce, wearable tech brands, and blogs as branding vehicles.

Explore the art of rebranding and how it involves strategic changes in elements like colors, logos, messaging, and more.

A rebranding effort which is grounded in thorough research of the market, consumer base, latest trends and technology.

Sensory branding is nothing but using the literary device, Imagery, in a practical, commercial situation.