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Explore innovative strategies and unique approaches to brand differentiation that go beyond simply emulating your competitors.

Explore how Apple's ability to transcend technical specs and deliver a product that simply works has earned them unwavering trust and record-breaking sales.

This tie-in ushers in a new era of collaboration between two disparate companies sharing a common goals.

Nobody questions the ubiquity of Facebook, it has become for better or worse our online identity.

Apple become the biggest brand in the world, it is also their marketing nous, which was in full display when they launched the iPad mini.

Explore the challenges users faced during the high-demand launch and the need for Google to address supply chain issues promptly.