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Product placement is a complex process that involves a lot of in-depth research and intricate analysis of the target audience.

In other words, it revolves around creating, maintaining, and, if need be, modifying the image of a person.

Brand architecture should define the leagues of brands within an organisation and the relationship between these brands among themselves

Evangelism, doesn't translate into influencing sale. Evangelism leads to a change in beliefs.

Chatbots are computer software that engage with customers simulating human interaction to answer questions.

When you’re running an e-commerce business, adding apps to enhance your conversion rate can be pricey.