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Explore concepts like Word of Mouth Marketing, the difference between consumers and customers, elevator pitches, yellow goods, and brown goods.

Explore the top current trends, from people-based research and gamification to connected products, social media marketing, and real-time marketing.

The whole concept of transparent customization revolves around not making it obvious to the customer that the product is customized.

The blue ocean strategy comes with a distinct set of tools, ideas, and framework that facilitate the creation of blue ocean industries and market spaces.

Competitive advantage, is defined as, an advantage of a business exert over competitors.

Modern businesses implement a hybrid strategy which has elements of both push and pull strategies.