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When you’re running an e-commerce business, adding apps to enhance your conversion rate can be pricey. Luckily, there are several free apps that can support your store growth, even on a tight budget. We’ll show you the top 10 free Shopify apps which can help you establish a successful store, regardless of your budget.
Feature image credit: Vectorstock
MailChimp is one of the most popular email marketing automation tools. This tool allows Shopify store owners to automatically add customers and their purchase data to MailChimp, as well as to create powerful emails in order to improve sales. You’ll be able to automate sending abandoned cart emails, purchase confirmation emails, special promotion emails and more.
Source: Mailchimp
There is no better way to improve your social proof as by allowing customers to review your products directly on your product page. Product Reviews by Shopify enables your customers to engage with you, and to create valuable feedback that can lead to increase in sales. The app is also SEO friendly, allowing you to add your product review scores in Google search.
High scores are added to your website automatically, and low scores get flagged so you can resolve issues with customers easily.
Source: Shopify/product-reviews
Sales Pop can help you boost your sales big time. Customers can be informed about the latest sales, as well as what products are other people buying at the moment. These pop-ups work well for social proof by convincing the customer that people are buying from your store in the real time. Another benefit of using this tool is that you have an option to go through figures and statistics and find out what customers shop for on your website.
Source: Shopify/sales-pop-enzimify
Creating a sense of urgency and FOMO (Fear Of Missing Out) is a powerful and popular strategy used to boost sales. Sales Countdown Timer Bar by SplurIT will help convince the buyer that right now is the time to buy. The app is completely customizable, meaning that you can change this timer to better suit your store theme.
Another scarcity tactic that you can use with this timer is “only a few products left”. If you have traffic on your website and need a small nudge to convince people to shop for products, this option will work well for your business.
Source: Shopify/countdown-timer-app
Your most loyal customers should be aware that you appreciate them. Points, VIP, Referral Programs by Smile_io is an app that allows you to reward those customers by giving them points. They can later use those points to redeem special offers such as discounts, free products or free shipping.
If you want to go an extra mile, you can surprise your customers with special offers on their birthday. This little surprise will definitely put your brand at top of their mind.
Source: smile_io
Impeccable customer support is very important when you’re running an e-commerce business, and one of the most frequent questions customers have is: “When will my order arrive?” Tracking & Delivery Updates by AfterShip is a very useful app that allows you to keep tabs on all shipping activities. The app lets you notify your customers about stages of delivery - whether their purchased items are in transit or out for delivery.
Source: Shopify/aftership
This is another tool that can improve your customer support greatly and that can help you build a strong relationship with your customers. With Facebook Chat 2.0 by Customer.guru, you will be able to customize the welcome message, upload your own photo and customize the color of the messenger icon to match your shop’s theme.
Source: facebook-chat-2-0
Creating shoppable Instagram feed is a huge social media trend in 2018 that you have to keep up with. According to Snapppt’s statistics, 65% of Instagram users use their feeds for discovering new brands. With their Instagram Shop, shopping directly from your feed will be available. Your Instagram can become your next customer acquisition and sales pipeline.
Source: getsnapppt
Increasing your store’s organic traffic is a dream come true for every e-commerce business, and Plug in SEO can help you make it come true. The app assists you in optimizing your web pages by giving you suggestions on how you can improve. You will know if your image alt-tags are correctly labeled, you can check your speed, blog posts and more.
Source: pluginSEO
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