7 Design Elements Your E-commerce Website Must Have In 2018

The perfect theme, search engine optimization, great product descriptions and automated processes are very important for each e-commerce store, but it’s easy to overlook certain design elements that differentiate good stores from the great ones. What are those elements and why should you incorporate them as soon as possible? Feature image credit: Vectorstock   1. […]

What is A/B Testing in Marketing?

In marketing, A/B testing (or A/B split testing) is a term used for experimenting on two versions (A and B) of a design element (of ad, web page, email, sales copy or any other marketing element that needs to be tested) against a defined metric. Both the versions are implemented simultaneously and the one producing […]