Transactional Emails Can Boost Your Email Marketing

Transactional emails can give your email marketing campaign the kind of boost that makes an enormous difference in terms of final sales and conversion rates. Just what are transactional emails then? As this awesome infographic by the folks at Easy SMTP, explains, they’re essentially one-at-a-time email messages that you send to your existing users and […]

How to Optimize Transactional Emails for Ecommerce

As an online retailer, you probably already know that email marketing is one of the most cost-effective forms of digital marketing that you can invest in. You may even diligently compose newsletters to send to your email subscribers every month, encouraging them to shop with you again and keep your brand at the top of […]