What is Permission Marketing?

Permission marketing is a term popularized by Seth Godin through his bestselling book, Permission Marketing: Turning Stranger into friends, and friends into customers (New York, Simon & Schuster). It is all about obtaining permission from customers before sending them any kind of marketing communication. As a concept it is directly opposite to “interruption marketing” where […]

Warm Markets Vs. Cold Markets

In sales and direct marketing terminology warm market and cold market are simply different types of a customer base a direct marketer or a salesman has. Warm Market A target audience with whom you have interacted earlier or have some kind of personal/professional relationship would be your warm market. “Warm” because these people would be […]