The Benefits of Marketing Automation

What is the use of having a great product to sell if no one knows about it, right? As the saying goes, Marketing is the lifeblood of any business. Pushing a marketing department to its full potential can contribute heavily towards a business’ overall success. This isn’t always straightforward because the tasks associated with a […]

2 Must Know Marketing and Sales Factors: Part-8

Just wondering how digital marketing works and what should I know? Then this is the right place to begin. Let us know the basic set of jargons first to begin with: 1. Buzz Marketing Buzz marketing, or viral marketing, or viral advertising refers to the use of existing social networks among people to create awareness […]

5 Must Know Marketing and Sales Factors: Part-7

Just wondering how marketing and sales works and what should I know? Then this is the right place to begin. Let us know the basic set of jargons first to begin with: 1. Market Segmentation The marketplace is a dynamic entity. Dynamic in multiple dimensions. One buyer is not necessarily similar to another. consumers differ […]

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-1

Just wondering how digital marketing works and what should I know? Then this is the right place to begin. Let us know the basic set of jargons first to begin with: 1. Marketing Kotler defines marketing as “The process by which companies create value for customers and build strong customer relationships in order to capture […]

How has Facebook Emerged as a Powerful Marketing Tool?

Not a day goes by without us logging into Facebook/twitter to post or to check updates of our friends. What began as an online socialization tool, which people used from their computers, has moved to be more than just that. With the advent of smartphones, the social media power has just increased manifold. People now […]

What is Competitive Advantage?

We have heard this term many times over in our lives, what is it? Well… Competitive advantage, is defined as, an advantage of a business exert over competitors, either by means of lower prices, or by means of differentiating itself from others. So how does one assert competitive advantage over competitors? Michael Porter, has suggested […]