The Benefits of Marketing Automation

What is the use of having a great product to sell if no one knows about it, right? As the saying goes, Marketing is the lifeblood of any business. Pushing a marketing department to its full potential can contribute heavily towards a business’ overall success. This isn’t always straightforward because the tasks associated with a […]

Transactional Emails Can Boost Your Email Marketing

Transactional emails can give your email marketing campaign the kind of boost that makes an enormous difference in terms of final sales and conversion rates. Just what are transactional emails then? As this awesome infographic by the folks at Easy SMTP, explains, they’re essentially one-at-a-time email messages that you send to your existing users and […]

How to Optimize Transactional Emails for Ecommerce

As an online retailer, you probably already know that email marketing is one of the most cost-effective forms of digital marketing that you can invest in. You may even diligently compose newsletters to send to your email subscribers every month, encouraging them to shop with you again and keep your brand at the top of […]

Top 10 Ways to Improve Email Open Rate

What is Email Open Rate? Keeping track of email open rate is vital for direct and inbound marketers as this metric enables them to evaluate the effectiveness of their campaign and marketing communication efforts. All efforts and resources that went into creating the email marketing content would go waste if a considerable chunk of the […]