The Benefits of Marketing Automation

What is the use of having a great product to sell if no one knows about it, right? As the saying goes, Marketing is the lifeblood of any business. Pushing a marketing department to its full potential can contribute heavily towards a business’ overall success. This isn’t always straightforward because the tasks associated with a […]

What is Native Advertising and How Does it Work?

Native advertising is an online marketing strategy which seeks to bridge the gap between brand publishing and banner ads in the sense that paid content is made to blend in with the other editorial content of a website or blog. As evident from the word “native”, the object of the advertiser is to ensure the […]

How to Optimize Transactional Emails for Ecommerce

As an online retailer, you probably already know that email marketing is one of the most cost-effective forms of digital marketing that you can invest in. You may even diligently compose newsletters to send to your email subscribers every month, encouraging them to shop with you again and keep your brand at the top of […]

What is Inbound Marketing?

Inbound marketing, is gathering mass in recent times. So, what is this concept? Inbound marketing, as the name suggests, is a technique of making customers move towards you, instead of you moving towards them. This is an efficient method of generating good leads for business, than the old method of reaching out to a large […]