4 Interesting Ads That Make You Look Twice: Part-1

1. The quirkiest brand The business of brands works on differentiating from others. The best brand that has carved a niche for itself in this sense is Virgin. And, their differentiator is not about the product offering. It is built on brand behavior – quirkiness. Act your part It is easy to pick a differentiator […]

5 Must Know Marketing and Sales Factors: Part-7

Just wondering how marketing and sales works and what should I know? Then this is the right place to begin. Let us know the basic set of jargons first to begin with: 1. Market Segmentation The marketplace is a dynamic entity. Dynamic in multiple dimensions. One buyer is not necessarily similar to another. consumers differ […]